Artist collaboration · Limited edition
Orangina
× Jean André
From a playful bottle to illustrations, exclusive merchandise and influencer outreach: bringing a limited edition into everyday culture.
Letters reshuffled.
A brand still unmistakable.
For its limited edition, Orangina mixed up the letters on its bottles while keeping the name readable. A simple game with a recognisable identity: the letters move, the brand remains.
Jean André’s visual world extends that idea through a series of original illustrations. The bottle, lettering and drawn lines give the edition an expression that can live beyond the packaging.
The visuals were developed into limited-edition tote bags and T-shirts, turning the collaboration into objects to wear and keep. The rollout included outreach to 100 influencers, combining earned gifting and paid partnerships.
01
The brief
Extend the playful identity of the limited-edition bottles through an artist collaboration.
02
The creation
Visuals created with Jean André, bringing the bottle and lettering into his drawn universe.
03
The objects
Limited-edition tote bags and T-shirts extending the artwork beyond the product.
04
The rollout
Outreach to 100 influencers through earned gifting and paid partnerships.
One artistic idea.
Several ways to make it travel.
Packaging, visual assets, merchandise and influencer outreach work together as one project: a consistent artistic world with several points of contact between the brand and its audience.