Artist collaboration · Influence & seeding
Hennessy
× Felipe Pantone
Connecting an artistic collaboration with the people shaping urban culture.
An artistic signature.
A cultural network.
For the Hennessy × Felipe Pantone launch, the brief was to build awareness among influencers, artists and personalities from the urban creative scene. The aim: introduce the collaboration to people whose interests and networks connect with its artistic world.
The activation combined product seeding with invitations to the collaboration’s launch evening. More than 100 personalities were seeded and invited, linking a first encounter with the edition to a shared launch moment.
The approach brought the product, the artist’s visual language and a targeted cultural network together. It gave the collaboration a way to reach beyond the bottle and enter conversations within the urban creative scene.
01
The objective
Build awareness of the Hennessy × Felipe Pantone collaboration.
02
The network
Influencers, artists and personalities from the urban creative scene.
03
The seeding
More than 100 personalities seeded with the collaboration.
04
The launch
Invitations to the collaboration’s launch evening, extending the product encounter into a shared moment.