A hotel, restaurant or store opening is an opportunity to introduce a distinctive world. Art direction can connect the place, a launch event and campaign content through one idea.
Define what people should discover
The concept starts with audiences and the experience. It should identify what makes the place recognisable, the key moment and formats useful for its communication.
Develop the event and content together
Scenography, a performance or collaboration can shape the experience. Capture is planned from the brief to deliver the images and social formats the team needs.
Prepare deliverables
- A concept and art direction.
- Talent and production partners.
- An event or activation, according to the scope.
- Images and campaign adaptations.
- Rights, publishing schedule and indicators.
The project gives the place a creative expression and several communication moments. Production covers teams, approvals, implementation of the experience and content delivery.