A collaboration with an artist or creative talent needs a defined role in the brand project. Before choosing a name, identify what the launch, campaign or experience should communicate and to whom.
Define the concept and formats
A content campaign, retail activation and event involve talent differently. The brief defines the audience, channels, timeline and deliverables. It gives the brand and its partners a shared creative intention.
Choose talent for the project
Artists, directors, photographers and designers: casting depends on the concept and formats. Each proposal should explain the talent’s contribution, collaboration process, approvals and budget.
Organise production and launch
- The concept and art direction.
- Teams, schedule and approval stages.
- Content delivery or events according to the format.
- Images and adaptations to deliver.
- Usage rights and the launch calendar.
Creation and production are prepared together. This gives the marketing team the right content and a project ready for its channels.